ETERNA Modern fit shirts - the slightly tapered cut
With the foundation of a branch office in 1927, the success story of ETERNA in Passau began, which continues to this day. Since then, ETERNA and the Bavarian three-river city feel closely connected and so, with increasing economic success, the company moved into the new and current company headquarters in 1993 in the industrial area of Sperwies in Passau, which has already been extended and expanded several times. A success story - for ETERNA, for Passau and for many enthusiastic customers all over the world. At ETERNA, a philosophy was developed at an early stage that is still the guiding principle for all company activities to this day: only the highest quality materials are used - with the best possible workmanship. ETERNA has shaped the German shirt market in its unique quality. A superior competitive quality was created, which has firmly established the ETERNA brand nationally and internationally. Shirts have a name "eterna".
A superior competitive position has been created with sustainable, responsible entrepreneurial action. This also includes the ecologically exemplary production concept. The long-established Passau-based company has been OEKO-TEX® Standard 100plus certified since 2000 (since 2015 "Made in Green"). ETERNA is the world's first shirt and blouse manufacturer to guarantee sustainability in the process chain and product portfolio. This standard proves the continuous testing of harmful substances and environmentally friendly production. ETERNA produces shirts of the highest quality and this quality is sold gladly. The sophisticated ambience that is familiar from famous hotels can be found in smart business themes on extravagant fabric designs. Minimal designs, micro checks and changeants determine the look. The colour scheme captivates with blue-heavy shades of grey, lilac, dark berry, dark blue with burned ginger orange and classic light blue. Today's cosmopolitan citizen lives in an exciting metropolis - and wears clear forms with a slightly playful attitude. Elephant grey, dark blue and chilli red are masterfully integrated into a large city scenery. While match and coloured base strips convey casual understatement, mini and micro designs shine alongside graphic microprints. In addition, multicolor and grid checks as well as new Uni types set the tone. Inspired by the dandy's quest to celebrate fashion - for her own sake - the theme world of the September collection was born. Velvety burgundy harmonizes with exotic camel brown, midnight blue is combined with cognac brown. Small patterned designs such as fineliner checks, pinstripes and faux unis in new designs dominate the appearance.